Bachelor in journalism, after working as a journalist in various media (press, radio, television) has been linked to marketing and communication departments of companies and sports clubs: Astore and Ternua sportswear brands, Kirolbet, sports betting brand, Aspepelota, basque handball club, etc. Since June 2017 he is the communication director of SD Eibar, the smallest club in La Liga (27,000 habitants)